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Team
W. Emerson Brantley III, BA, MCL, CME
Emerson Brantley has an extensive history of over 30 years of
marketing and business funding expertise, and serves on the board
of directors of several marketing and international funding companies
in the US and UK. As a key member of the senior management teams,
his provided direct marketing expertise and business coaching
for quantum growth, resulting in three companies' public offerings.
His marketing efforts propelled one company through 1495%
growth, TWO Inc. 500 listings, a successful merger, and a €132,000,000
IPO.
In 1993 Emerson created what many consider his most famous marketing
campaign, beginning with a lead-generating "special report"
he wrote called the "Cash Flow Generator." First
testing it using direct mail and online, he then developed the
first of four profitable national television infomercials
to promote it. His unbeaten "Cash Flow Generator"
is still in use today, making it the longest-running
profitable lead-generating infomercial of all time,
But this wasn't his first long-running campaign. That occured
sixteen years earlier, in 1977, when he created a desktop
sales film used unchanged for twelve years.
This film, along with his sales and marketing collateral he wrote,
was used by sales representatives around the world as their primary
presentation tools up until 1990. And he's developed thousands
of others along the way.
In
fact, Mr. Brantley has specialized in creating cost-effective
direct response marketing to drive in more traffic, convert more
prospects, and generate more dollars per customer for his clients.
So, what really
makes him any different from any other marketer, copywriter or
business consultant? Unlike most in marketing, Emerson has a unique
understanding of the sales process. Ten years of his career was
spent in direct, face-to-face sales, sales management and sales
training for a variety of companies, products and services, including
his own. For example, his walkaround presentation was used
as sales training by Southeast Toyota in 166 dealerships across
five states. Emerson Brantley knows more than how to
do flashy marketing and advertising pieces... he knows sales.
He has used
this understanding as a copywriter and direct marketing expert
to create over 6,000 direct response campaigns, with
up to 11% front-end response rates on cold mailings; direct
mail conversion
rates as high as 74.1%, and highly-profitable back-end campaigns
averaging as much as $1952 per customer
(with a $49 entry point!).
One of the
earliest direct marketers to incorporate online marketing (since
that first test in 1993, a year before the "World Wide
Web"), he developed and directed highly-effective e-commerce
programs with up to 21% click-thru rates and conversion
rates as high as 41.55% - 67.8%; increased website
traffic to 100,000 users or more per day; developed affiliate
programs with over 3400 affiliates; produced opt-in email campaigns
of up to one million a day and built opt-in email lists for his
clients up to 40,000 subscribers.
He has developed successful marketing strategies for companies
as diverse as Fortune 100 industrial giant Fruehauf Corporation;
transportation leader Emery Worldwide (receiving their national
Special Recognition Award); Bronz-Glow international industrial
coatings, seminar and training innovator SDI Wealth Institute,
International Media Holdings, and America's oldest non-profit,
American Forests, where he increased
the customer database 298%, quadrupling catalog sales.
In addition, Emerson has worked closely with the national office
of Veterans of Foreign Wars, the National
Baseball Hall of Fame, the Wright Brothers National
Memorial at Kitty Hawk, and many other organizations.
He has been involved in business coaching and funding since
the mid-nineties, when he served as part of the team that took
a company public, creating the business plan and meeting with
lenders. In the process, he gained funding contacts here and overseas.
Through his work with WorldwideAngels, Emerson expanded his experience
and lender contacts, analyzing hundreds of business plans and
matching companies with funding resources. He continues to personally
work with businesses to help them find the funding they need.
Emerson has written or co-authored several business books: "The
Maxims of Marketing," "Internet Profits Now;" "How
It Gets Done," "21 Secrets of Real Estate Millionaires;"
"Success From The Inside Out" (Fall 2007), as well as
many courses, manuals, sales pieces, and guest feature articles.
He received his Bachelor of Arts degree, magna cum laude, from
Florida State University, and holds international professional
listings in Who's Who of Business Leaders Worldwide and Certified
Marketing Executives. He has served on many civic, business and
non-profit boards, and is Past President of Sales & Marketing
Executives.
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Emerson Brantley
"Conventional
wisdom is almost always wrong."
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Rud P.
Bergfeld, Business Funding
Rud Bergfeld
brings 35 years of national and international business
experience in over 70 countries. Previous corporate positions
with Fortune 100 companies such as General Motors, Honeywell and
Computer Sciences Corporation provided the experience for establishment
of his own Dun & Bradstreet listed Investment Banking
firm specializing in creative financing for hard-to-finance projects.
A Navy veteran
decorated by the U.S. and three foreign governments, Rud served
on a State Economic Development Commission and was an Advisor
to the Algerian government on matters of high technology. He also
served as a visiting speaker to the Business College of International
Understanding at Georgetown University in Washington D.C. and
keynote speaker at the International Trade Association
Rud's extensive
background includes all facets of management. He was instrumental
in taking one privately-held company from USD $11,000,000 to USD
$100,000,000 dollars in four years, moving its stock from
fifty cents a share to $25 dollars a share cash by selling the
company to an international conglomerate. During one ten-year
period his sales for his companies exceeded one billion
dollars.
His book,
"Dollar$ and $en$e," has been praised nationally by
investment bankers and money brokers. His "Employ Your Education"
book and seminars have been taught for years to college and technical
school graduates, military personnel, and women reentering the
workforce.
Rud is listed
in Who's Who of American Industry and Who's Who in America (Marquis
Edition) and is recognized internationally in his field. |

Rud Bergfeld
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Dave Montgomery,
BA, Copywriting & Scripting
Dave Montgomery is an award-winning copywriter with over 40 years
of experience in a broad range of venues including national business
to business publications, infomercials, and countless articles,
profiles and editorials.
Dave's extensive agency background helps him combine strong direct
response techniques with high brand image standards. He has numerous
Telly, Golden Palm, and Addy Awards for print, radio, TV and outdoor
ads for corporate giants such as CSX Transportation, AT&T,
and Bank of America. Some of these include:
Florida
Regional AAF Governor's Award for radio promotion
Telly, Golden Palm and Addy for CSX public relation video
"CSX, Bound for
Technology"
Harvey Readership Award for Betz PaperChem
Telly for various real estate development sales films
...and many more. Dave has worked closely with Emerson Brantley
for over 15 years, creating hundreds of successful campaigns for
clients and companies.
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David Montgomery |
Scott R. Johnston, Membership
& Benefits Joint Venture Marketing Programs
In a world
of marketing gurus and quick-and-easy business experts, Scott
Johnston combines disciplined financial modeling with strategic
planning and operational execution, including calculation of ROI,
break-even analyses, contribution margins, cash flow requirements
and performance, and profitability analysis.
With over 18 years management experience building small and medium-sized
companies, Mr. Johnston has conceived and executed dozens of online
and offline marketing programs with dramatic results. He specializes
in direct-response benefit and membership marketing programs,
creating joint-venture relationships that synergize the
strengths of partner companies that are often larger
than the client company he represents. Utilizing celebrity spokespeople
such as actor Christopher Reeve (Superman), creating
data-sharing and international representatives, Mr. Johnston has
opened untapped markets for clientele such as HealthExtras
and AARP..
Mr. Johnston insists on developing and following comprehensive
financial models for telemarketing, direct mail, statement inserts,
inbound up sells, and email marketing campaigns. This disciplined
adherence to accounting methods has consistently resulted in strategic
deployment of marketing dollars for maximum sales and profitability.
To supplement this, he personally tackles the negotiation of performance-based
agreements with outbound telemarketing call centers,
telemarketing consultants, and other key vendors.
Mr. Johnston
is Managing Director of Potomac Falls Group, and has served Vice
President of Sales & Marketing with HealthExtras, Inc; Chief
Operating Officer for Coast to Coast Marketing, Inc.; Vice President
of Business Development with Success Development International,
Inc. and as President of Money Mailer of Wilmington DE. He is
the Founder of the National Association for Profitable Entrepreneurs
(NAPE), a national association dedicated to helping business owners
become more profitable. He holds a BS in Business Administration
with a concentration in Marketing from the University of Delaware.
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D.C. Hawk,
IT & Web Design Management
David Hawk
has over 18 years of experience in Novell and Window's NT/2000
Server Environments, and is a Certified Novell Administrator.
He has created customized software systems for clients to track
radio, television and direct mail projects, as well as a complete
system to run an automated radio station! As head of IT, Dave
is involved at every level of e-commerce development and programming.
In 2005, the
U.S. Army saw fit to re-up Dave, and he spent over a year serving
in Iraq, attached to an Iraqi unit in Baghdad. He has now returned
safely and jumped right back into a complicated project for one
of our clients, a customized CRM program that interfaced with
several industries. We're glad to have him back!
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Fred Pollnitz, Art Direction, Web Design
With 16 year's
expertise in graphic design & ad layout, Fred has keen insight
on clients' needs and the fastest ways to design and deliver their
project. Fred was hand-selected by Britain's Office for National
Statistics (ONS - similar to the U.S. Census Bureau) for their
top design position. He turned their new and ambitious strategy
to make centuries of data easily accessible via the Web into reality.
After relocating to the U.S., he grew and managed one of the oldest
web services in Florida.
He has up-to-date
mastery of all major Graphics, Illustration and Publishing applications,
including Photoshop, Illustrator, Golive, InDesign, Quark, MacroMedia
Freehand, Director and Flash, Dreamweaver, 3D Studio Max and many
more. He received his degree in Advertising Design from the University
of Maryland. Fred is adept in all areas of Apple Macintosh systems
including system design, integration, purchase, set-up and networking;
software installation and customization; system troubleshooting
and maintenance; as well as data back-up and physical and data
security. He is uniquely "cross-platform" trained in IBM (PC)
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Ben Sanders, Database-Driven Enterprise Website Design
Coming from
sales and marketing, Ben understands balancing website usability,
functionality and design. Ben is also proficient in web design,
and has a unique intuitive ability to merge functionality with
the right look and feel for stunning, high performance, database-driven
sites. Small wonder that, when a Fortune 100 company needed talented
"new blood" to re-create their online presence last year, Ben
was their first choice.
Ben has 8
years of web design, development, and internet marketing experience,
excelling in complete web design, integrating to third party solutions,
and redesigning existing sites. He has created content management
solutions, classified ad sites, auction applications, online shopping
carts, and vast intranets/extranets with reporting and ordering
capabilities for clients.
With his
laser-beam intuitive focus, Ben has more than once created an
affordable site for modest-sized clients, that rivals million-dollar
proprietary enterprise site designs.
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Trish Michaels, National Branding & Advertising Campaigns
Our strategic marketing team is led by Trish Michaels, with 25
years experience in branding, marketing, research, advertising
and corporate communications. Trish's unique approaches and processes
were developed from her successes in hundreds of projects within
diverse industries. For the 15 years she has operated her own
agency, Sapphire Moon, and works especially well with clients
who want to position themselves as leaders in their field, and
those who want to dominate their market.
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C.
Charlotte Pollnitz, Search Engine Optimization & Keyword
Placement
Born in South Africa and raised in London, Charlotte attended
the University of Westminister, London, where she obtained a
BA in Communication Studies, specializing in print journalism.
She worked as a freelance journalist for various British publications
and community based projects, until 1990, when she visited the
United States. She worked in San Diego and Virginia, eventually
working on Capitol Hill as a press intern/media assistant for
the Labor Committee, headed by Sen. Ted Kennedy.
In 1992 she met her husband Fred and they relocated back to
London. For several years she owned a café and art gallery.
Following the successful sale of that business, she returned
to media journalism, working on assignments on both sides of
the Atlantic.
Relocated to the US in 2002, where she has applied her investigative
writing skills and knowledge of web technologies as Web3direct's
Search Engine Optimization Specialist.
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