Case History: American Forests Historic Trees  
     
Veterans of Foreign Wars    
Emerson developed highly-successful national campaigns with the Office of the Adjutant General with the VFW, and the Administrator of Corporate and Foundation Development for the VFW Foundation.  
Wal-Mart was the national sponsor of the VFW campaigns, which generated 3000 media events in a single weekend nationwide, as VFW posts nationwide engaged in Memorial Day "Freedom Tree" planting ceremonies, honoring veterans of World War II.
A bronze medallion was cast to be set at the foot of Liberty Trees nationwide during VFW dedication ceremonies at posts across the country, creating a national "Liberty Forest." These thousands of planting dedications resulted in thousands of new leads and salesfor the organization.

Emerson was invited to speak before the VFW National Convention and regional conferences for two years in a row, signing up an additional 1672 VFW posts nationwide as partners in an expanded program called “Liberty Trees." Considered the most successful in the group's history, the resulting media coverage generated tens of thousands of dollars in new sales and thousands of new leads.
Emerson Brantley presented American Forests Liberty Trees program to the VFW National Convention, with over 18,000 attendees, and at regional VFW conferences throughout the country, resulting in 1672 participating posts nationwide.
Expanding The Program
Building on the success of the Liberty Trees Program with the VFW, Emerson expanded the program, partnering with Earthshare for a national "Tribute Trees" online program, and with Bankers Advertising for a national "Liberty Trees" program for retail businesses. He wrote several entire campaigns based on the concept for different partners.


 
Liberty Trees was renamed Tribute Trees for online marketing, with Earthshare one of the largest online affiliate partners nationwide. Another partner group he signed up was national incentive products company, Bankers Advertising, with over 500 salespeople nationwide.
    Emerson Brantley presenting the Liberty Trees/Liberty Forests program to the national sales convention for Bankers Advertising.