| We
at Web3Direct believe that the objective
of good marketing is to constantly improve results. We
have over 237 combined years of experience in increasing
results, experience earned through thousands of direct
marketing campaigns. And we are never satisfied: Today’s
best is tomorrow’s test!
Although
we have created hundreds of campaigns which have never
been beaten, even after 14 years or more, we believe every
campaign (even our own) CAN be beaten! There is NO unbeatable
control, and no matter what results you’ve enjoyed
in the past, we know we can make them better. That constant
improvement is what builds your customer base, explodes
your back-end marketing and increases your bottom-line
profitability… giving you the most marketing bang
for the least bucks.
Who
& What Is Covered
For
every client that retains our services for 90 days or
more, we guarantee that we will increase whatever “best
response” you have had from your existing marketing
campaign. In most cases, this can be accomplished on the
initial test of the new or updated campaign. Direct mail,
direct email, website conversions, radio or television
spots or infomercials, and most other measurable direct
response marketing campaigns qualify.
What
We Will Do
If
the initial campaign or piece we create for your campaign
does not increase your historic response, we will rewrite
the copy and make other changes necessary up to two times
for no charge. If, after testing the new revised campaign,
we still do not produce an increase in response, we will
refund one full month’s paid retainer fee, no questions
asked, up to $10,000.
How
It Works
It
is essential in a performance guarantee that both parties
agree on the scope and limits of the performance. For
marketing campaigns, this involves the new marketing objectives
as well as the benchmark (historic) campaign or piece
and its verifiable response numbers and timeframes. Different
campaigns have different goals; all results metrics and
goals must be agreed upon in advance.
1)
Benchmarks for base response must be based on actual response
data from the previous campaign(s), and these specifics
must be included in writing in the contract prior to acceptance
by Web3Direct.
2) If no previous verifiable numbers are available, or
if test numbers are too small to be statistically valid,
client may wish to run a specific test campaign with tracked
and measured response, using their existing material.
In this case, these numbers will be used as the benchmark
for this guarantee.
What
You Must Do
1)
Web3Direct must have full access to all
response records for the benchmark as well as the new
campaign, including ad tracking programs, traffic tracking
programs, telemarketing records, sales reports, etc.
2) For telephone responses, an independent telemarketing
company or mail fulfillment company will be used, unless
otherwise agreed to in advance.
3) It is understood that client must use the recommendations,
campaigns and materials Web3Direct provides,
and establish verifiable tracking processes to monitor
results. It is also understood the client must be committed
to continuing the marketing campaign to better the results
in those cases where necessary.
4) In some cases a two-step campaign, change of offer
or other alterations may be recommended to improve results
over an existing campaign.
What
Is Not Covered
1)
Refund does not include any additional expenses incurred
by client or Web3Direct such as printing,
postage, etc., other consultation fees including onsite
or travel costs, or other fees related to other projects.
2) One-time or “spot” projects, or projects
with no historic benchmark, do not qualify for this guarantee.
3) Guarantee applies to current and new clients who retain
our services and remain current. All fees are paid in
advance by the first of each month. Late payment, nonpayment
or cancellation in lieu of revising and followup campaign
testing voids this guarantee.
As
our long-term clients know, Web3Direct
is committed to not just increase results, but to continually
increase results, building multiple campaign strategies
to maximize your profits and increase your revenue per
customer. We consider our relationship with our clients
as “marketing partners.” We share every insight
and concept possible, to help our clients dominate their
market. As your partner, our vision is to stay the course
and make every campaign we do for you increasingly better
and more profitable, both on the front-end and the back-end.
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